Who's behind all this?

Professional BIO

Brand Marketing, Presenter & Education Manager I Hong Kong

Elizabeth’s (Beth) career could be described as a love affair with food and wine. She has worked in wine for over 25 years and is very active and well known in the Australian industry by winemakers, media and colleagues. Initially starting in hospitality and retail, Beth joined Treasury Wine Estates in 2001 and has gained credentials in logistics, digital and direct wine marketing, brand management and national and key account sales. 

Whilst working in Australia, Beth has held the role of Fine Wine Ambassador in Sydney, working with Australia’s top chefs and sommeliers in fine dining. This role also covered wine events, dinners and tastings along with education for Consumers, our Customers and Staff, which Beth finds a great opportunity to engage people in brands and wines. When people understand wine, its provenance and how best to enjoy it, this translates into sales and brand loyalty that can last for a lifetime. 

After eight years of volunteering at the Royal Sydney Wine Show, Beth was promoted to 2IC of the show itself. Beth has also assisted Court of Master Sommeliers Franck Moreau, Head Sommelier at Merivale, Australia’s most premium hotel and restaurant group, based in Sydney, facilitating the annual Concours des Vins Wine Show with the French Australian Chamber of Commerce & Industry. Now in Hong Kong Elizabeth has been Manager of the HK International Wine Beer & Spirit Competition, returns to Australia annually to oversee the Melbourne International Competition & assists with the New York International Beer, Wine, Spirits, Cheese & Chocolate Competition.

A member of the Australian Sommelier’s Association, Beth also contributed as a committee member for the Sydney Chapter of the Wine Communicators of Australia (WCA), and is in league with the association to set up an Asian Chapter, based in Hong Kong. Beth has worked as an Associate Wine Show Judge for the NSW Wine the Boutique Wine Awards as a Judge and by the Restaurant & Catering Association of NSW as a Restaurant Critic.  

Beth has completed WSET Level Three with Merit is currently studying the Diploma.. Beth is a published wine reviewer and has been on the National Liquor News and Australian Hotelier magazine tasting panel for over seven years. Beth has also been had articles published articles and copywriting for food, wine & tourism, predominantly in the luxury realm throughout South East Asia.

Having commenced a Master’s Degree of Gastronomic Tourism with Le Cordon Bleu Academy in Paris in 2013, Beth has a keen interest not just in wine, but in food, it’s history, regionality and the people behind it – a love of food and wine matching is at the heart of what Beth enjoys about working within the industry the most.

Beth has produced a weekly food and wine radio show in Sydney and enjoys communicating with people through the media. This interest in food and wine has led Beth to travel to many wine regions in Australia including the Hunter Valley, Canberra District, Eden and Clare Valleys, Barossa Valley, Coonawarra, King Valley, Mornington Peninsula, Yarra Valley, The Grampians and Margaret River. International wine destinations include Champagne, Tuscany, South Africa, Japan and Vietnam. Beth has also had winemaking experience in The Grampians and Yarra Valley, Victoria, along with Penfolds and Wolf Blass in the Barossa Valley.

Since arriving in Hong Kong in 2014 Beth has worked as a Brand Ambassador & Educator in Macau, China, Taiwan & Singapore as well as locally. Her growing interest in Food, Travel and more recently Wellness has spread her experience further afield than wine and she now specializes in Events and Marketing across these categories.

Now a Permanent Resident of Hong Kong, Beth has founded two businesses:

https://thebespokemarketingco.com thebespokemarketingco@gmail.com

Specialising in all aspects of marketing and promoting food, wine, tourism & wellness

https://winehubhk.com winehubhk@gmail.com

Specialising in assisting International Wine Producers to enter the HK D2C Market in collaboration with Vivino HK, and creation of Bespoke Miniature Wine Tasting Kits to enable Zoom tasting events. 

Beth also enjoys teaching WSET L1 & 2 Wine & L1 Spirits at AWSEC HK.

Beth Dorrough

Hong Kong +852 6973 2075

https://hk.linkedin.com/in/beth-dorrough

Wechat I Whatsapp I Skype: elizabeth.dorrough

Working Experience

Summary

Luxury industry event manager & brand ambassador with 20+ year’s experience in wine sales, digital & direct marketing, copywriting, editing, brand management, key account management, luxury & travel retail, education, hospitality and tourism in Australia & Asia.

Over 7 years of experience working in multi lingual offices including Cantonese, Mandarin, French, English & Italian. Hong Kong Permanent Resident.

Highlights

Successful sales manager with a history of exceeding targets, excellent account management / relationship building skills & awards for customer service.

Treasury Wine Estates top Sales Person in Australia 2008 – 2010

Penfolds Brand Ambassador for Hong Kong, Macau, Southern China & Singapore

Dedicated to education, training & development for staff & consumer engagement with strong facilitation & presentation skills.

Experienced in dealing with the media, published writer, reviewer, radio presenter and food & wine show producer.

Independently driven, able to multitask across multiple international projects with a professionally set up home office & online conferencing capability.

The Bespoke Marketing Co. Ltd. HK – Founder 2017 Hong Kong, China, USA, UK & Australia

Boss July 2021 – Ongoing Specializing in Wine, Food, Tourism & Wellness

WineWorld Xplorer – Marketing Copywriting & Content Design & SM Manager

Wainwright Advisors & ANDROMEDA Fine & Rare Whisky

Tohi Pilates – Marketing & & SM Manager

Get Your Juicy Back next level natural wellness – Brand, Logo, Website & Content Creator, event & SM Manager

Fequency World Collective - Brand, Logo, Website & Content Creator & SM Manager

SolChicks – Cyrpto Coin & NFT Gaming Launch, LinkedIn SM Manager

AWSEC – WSET L1 Spirits, WSET L1 & L2 Tutor

Factotum - Brand, Logo, Content Creator & SM Manager

Slowburn Reiki Therapy - Brand, Content Creator, Event & SM Manager

Davina Rising – Wellness for Women 50+ Brand, Logo, Website & Content Creator & SM Manager

R.A.P.S.I Therapy Method - Content Creator & SM Manager

The Presentation Doctor Camera Skills Coach - Content Creator & SM Manager

Wine Hub HK - Founder 2020 specializing in Miniature Wine Tasting Kits & enabling international wine producers to sell via Vivino D2C in Hong Kong.

Wine Australia – International Premium Cabernet Zoom Tasting with Oz Clarke HK Event Manager

Springbok Wines – Consumer Zoom Tasting Wine Sample Kits

Eclat & Capstone - Staff Training Event

Cult Wines & Bank of Singapore - Virtual Tasting Event with Charles Monat Wines

Professional Corporate Experience 

Event & Brand Marketing Consultant, Key Account Manager & Copywriter in Luxury, Wine, Food & Tourism – Wholefoods Asia August 2016 – July 2021

Wholefoods Asia is a HK based B2C online retailer. Managing events, new brands, promotional marketing & social media activity for the WFA Portfolio & their affiliate B2B trade partners.

Project Management & Brands include:

Cellarmaster Wines HK - Digital Sales Manager & Copywriter

Travel Daily Media HK - Event Manager for Trade Networking Sessions

Wainwright Advisors – Website Translation Project & Marketing Collateral Creation

Andromeda Fine & Rare Wines - Website Upgrade & Marketing

The Clarke Clinic – Project Manager for a paperless office upgrade & practice expansion, relocation, fit out & therapist expansion.

Asian Wine & Spirit Education Centre – WSET L1 Spirits, WSET L1 & L2 Tutor

Bernard Magrez - Bleu de Mer Product Launch, Trade Lunch & follow up Superyacht Event

Wine’s Link  - Project Manager for 3000sq ft Retail & Tasting Space

Bikeaways Tours of South East Asia – Marketing Manager

Yungshou Bike & Music Festival – SM & Marketing Manager, Promoter & Copywriter

Wine Brothers Hong Kong – Event & Presentation Manager

Vice President Business Development – Wine’s Link Ltd January 2018 – June 2019

Asian Competition Director – International Wine, Beer, Spirit & Cheese Competitions 2016 – Ongoing in collaboration with The Alcohol Professor.

Event & Competition Manager – Meiburg Wine Media & Cathay Pacific IWSC Hong Kong June 2015 – May 2016 

Brand Ambassador Penfolds – Treasury Wine Estates Hong Kong & Macau, Southern China & Singapore May 2014 – June 2015

Fine Wine Ambassador – Treasury Wine Estates Sydney, Australia Feb 2011 – June 2014

Business Development Executive – TWE Sydney, Australia May 2009 – Feb 2011 Ranked number one nationally at TWE for achieving the highest GSR of 128% by specializing in luxury wine sales and 8 consecutive quarters achieving or exceeding budget.

Key Account Manager Digital – TWE Sydney, Australia Nov 2008 – May 2009 

Customer Service Representative Lion Nathan, Fine Wine Partners – Sydney, Australia July 2008 – Oct 2008 

The Heart Foundation NGO- Assistant Brand & Marketing Manager – Sydney, Australia June 2008 – July 2008 Contract Role

Cellarmaster Wines – Fosters Group (now closed) – Sydney, Aust.August 2001 – June 2008

Assistant Brand Manager: Private Cellar Wine Club 07/2007 – 06/2008

Acquisition Manager: All Wine Clubs 03/2006 – 06/2007

Marketing Coordinator: All Wine Clubs 07/2005 – 02/2006

Trading Coordinator: All Wine Clubs 01/2004 – 06/2005

Wine Sales Consultant & Member Services 08/2001 – 12/2003

Hospitality Management

Assistant Venue Manager – Solotel Hotel Group – Syd, Aust. Oct 1997 – July 2001

Duty manager for a Sydney based hotel group of approximately 13 venues, responsible for operations, rostering, staff management, marketing, event management, ordering & financial settlement of the overall business, tills & poker machines across bars, liquor retail, event spaces & accommodation.

Restaurant Owner, Operator & Licensee

03/1995 – 11/1997 Grand Hotel, Wynyard – Sydney, Australia

Hospitality

Bar attendant at The Greenwood Hotel, North Sydney Hotel, the Darlo Bar, Paddo Inn, The Grand Hotel, The Three Weeds, The Lake Jindabyne Hotel, The Guthega Alpine Hotel

Education

2018 WSET L4 Diploma in Wine & Spirits – In Progress

2015 Master of Gastronomic Tourism: Certificate - Le Cordon Bleu Academy Paris & Southern Cross University Australia – Certificate Achieved as master’s Program was terminated.

2015 WSET L3 Advanced: Merit – AWSEC Hong Kong

2015 Certificate in Public Speaking – HK PolyU

2013 Responsible Service of Alcohol – Sydney TAFE

2010 SPIN Sales Training – Huthwaite Sydney

2009 WSET L2 Intermediate: Distinction – Sydney Wine Academy

2006 Certificate in Digital & Direct Marketing: Credit – ADMA, Sydney

1995 Qualified Ski Instructor – Perisher Valley

1994 BA Psychology 1st Year – Macquarie University, Sydney

1993 NSW Higher School Certificate – PHCS College, Sydney

1991 NSW School Certificate – Abbotsleigh College, Sydney

Ongoing Education Goals

WSET Teaching Accreditation, Diploma of Winemaking, Court of Master Sommelier’s & Le Cordon Bleu Chef’s Certificate.

Honors & Awards

Australian Liquor Stores Association Retail Liquor Awards for Excellence – Voted by Customers/Store Owners

2008 Nominated for Wine Sales Representative of the Year

2009 Nominated for Wine Sales Representative of the Year

2009 WSET L2 Wine Intermediate: Distinction – Sydney Wine Academy

2010 National Winner Wine Sales Representative of the Year

2015 WSET L3 Wine Advanced: Merit – AWSEC Hong Kong

Volunteer Industry Involvement 

2004 – Ongoing Wine Communicators of Australia Member

2007 – 2014 National Liquor News Tasting Panel & Published Reviewer

2008 – 2014 Royal Agricultural Society of Australia, Royal Sydney Wine Show Steward

2009 – 2014 Australian Sommeliers Association Member

2012 -- Associate Wine Show Judge – NSW Wine Awards

2012 – 2014 Wine Society Tasting Panel – Sydney, Australia

2012 – 2014 Wine Communicators of Australia NSW Committee Member

2013 _ Le Concours des Vins du NSW Competition Manager

2013 – 2014 Producer, writer & presenter for Food in Focus live Radio on 89.7FM Bondi

2014 2IC Royal Sydney Wine Show Steward Manager

2015 – 2016 Dinner En Blanc Pop Up Planning & Launch in Hong Kong for 3000 pax at a mystery location.

2015 – Australian Association of Hong Kong Event & Marketing Manager

Regional Wine & Food Experience 

South Australia, Victoria, Hunter Valley, Burgundy, Bordeaux, Champagne, Tuscany, UK & Stellenbosch/Garden Route wine trail, Vietnam.

Wine Vintage Experience

Australia – Wolf Blass, Penfolds, Barossa, T;Gallant, Mornington Peninsula, Coldstream Hills, Yarra Valley & Seppelt, Grampians Victoria

Food Tourism

Australia, Poland, Vietnam, Hong Kong, Mozambique, Singapore, China, Taiwan, India, Maldives, Thailand, Macau & Vanuatu